How to Conquer the World |
ABOUT THE BOOK |
, 1999 |
Information-packed, jargon-free, and easy-to-use, the directory was created to help you succeed in the online global marketplace. This book will help you in at least 20 ways:
1. Save money.
Find out where to get top-notch international trade information for free -- like market reports, procurement notices, company directories, electronic commerce manuals, export software, and trade finance documentation. This material would normally cost you thousands of dollars from a consultant or retailer.
If you've surfed the Internet, you know the frustrations of searching online for information. Endless links. Ads everywhere. Questionable content. The book shows you how to cut through all this cyber junk and gain instant access the top trade sites, and benefit immediately.
Discover where to find prime prospects in overseas markets at the click of a mouse. Learn about underrated e-services that will market your products and services to international buyers, and automatically match you with potential overseas partners and suppliers at no charge.
Find out how to work the Internet to find new international suppliers, and attract more and better bidders from the world over for your inputs, contracts, and outsourcing needs.
See what organizations and companies all around the world -- from Argentina to Andorra, and China to Canada --are doing online to promote trade and attract investment.
According to the World Trade organization, 25% of global output is now exported, up from 7% in 1950. Even with the recent Asian slowdown, exports of merchandise and commercial services surged from $U.S. 4.6 trillion in 1993 to more than $U.S. 7 trillion in 1998. That translates into worldwide exports of nearly $U.S. 20 billion a day, and $800 million an hour. If you're new to exporting, the book will show you how to access this exploding universe of trade prospects online. If you already export, uncover new markets and offshore prospects -- prospects who may have been unfeasible to target using traditional marketing methods, but are now a snap to reach on the web.
Doing random searches for international business resources online is like traveling in a foreign city without a map. You'll go in circles, and waste valuable time and money. Like a first-class ticket on a luxury tour, the directory takes the guesswork out of your online experience and shows you exactly where to find the best and freshest information on seven continents.
Learn how to access virtual trade teams -- websites that provide free how-to advice on everything from exhibiting at a trade show to recruiting overseas to arranging an international trip. You'll transform your desktop into an international trade service center at no-charge.
Find out easy ways you can globalize your website, flag your page to international customers, get free webspace, and add interactive features such as message boards, chat rooms, counters, and e-mail lists at zero expense.
Discover the free trade services and information offered by the thousands of Embassies, Consulates, trade offices, bilateral business associations, and other offices online.
Find out how the web introduces scores of new competitive intelligence (CI) sources onto the research radar screen. Discover how to gather and distill this previously inaccessible information into high-magnification reports on international market opportunities.
Asked why they don't export, businesspeople often cite "lack of information and capital," and a belief that exporting is "too complicated" and "only for big, manufacturing firms." The book shows you how the Internet blows away these barriers, and levels the global playing field for even the tiniest of operations.
Find out why you must revisit old assumptions about what is -- and what is not -- a potentially exportable good or service. Your organization may have services or products long though of as "for internal use only" or "strictly for a local, domestic market." On the Internet, these seemingly unexportable offerings could be converted into a cross-border revenue stream.
The book is a wise investment for your career. In today's digital jungle, cyber-trade skills and intelligence will give you an important edge, especially with the growing importance of the Internet and global trade in virtually all sectors of the economy.
Most surfers have encountered the time-wasting "404 error" or "unable to locate server" messages when looking for a particular website. Learn simple browsing techniques that can help you bypass these errors, and quickly find sites you're seeking even with no forwarding address.
Find out how to use regional search engines, company directories, and product databases to uncover new global contacts, customers, suppliers, and partners that would be impossible using popular search tools.
Discover the preferred portals, proven tactics, and street-wise solutions used by successful global businesspeople online. Know which strategies to follow -- and which pitfalls to avoid -- when pursuing new cross-border markets on the web.
Feel secure in the knowledge that you're preparing yourself and your organization for the digital age, and charting your course in a single electronic market moving at the speed of light.
Pinpoint the key Internet trade trends that are now revolutionizing global business, and what simple and inexpensive things you can do -- right here, right now -- to leapfrog to the front of the digital pack.Back to Home Page.
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