
Trade Show Success Secrets:
Interview with Barry Siskind

Barry Siskind

International Training and Management Company
http://www.siskindtraining.com/

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Name: Barry Siskind
Title: President
Organization: International Training and Management Company
Location: Toronto, Ontario
E-mail: itmc@ican.net
Web: http://www.siskindtraining.com/
Topic: Trade Show Success Secrets: Interview with Barry
Siskind. Along with highlighting common mistakes made by trade show
exhibitors, Mr. Siskind discusses a four-step process for working a trade show booth,
differences between North American and international trade show events, and key trends in
the trade show industry worldwide.
Running time: 18 minutes, 5 seconds
Host: Garrett Wasny, CMC
Interview Date: April 12, 1999