Automatically Global --
International Marketing and the Internet:
Interview with Tunga Kiyak
Tunga Kiyak
Michigan State University Center for
International Business Education and Research
http://ciber.bus.msu.edu/
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Name: Tunga Kiyak
Title: Webmaster
Organization: Michigan State University International Business Education
and Research (MSU-CIBER)
Location: East Lansing, Michigan
E-mail: administrator@ciber.bus.msu.edu
Web: http://ciber.bus.msu.edu/
Topic: Automatically Global -- International Marketing and the
Internet: Interview with Tunga Kiyak. Along with providing tips on how to conduct
global market research online, Mr. Kiyak discusses the site selection process for
MSU-CIBER, the upcoming launch of the Virtual International Business Academy, and
corporate image on the web.
Running time: 25 minutes, 42 seconds
Host: Garrett Wasny, CMC
Interview Date: March 21, 1999.
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